About
Who we are
Geoff Smith Associates Ltd (GSA) is a policing technology company established in 1997, producing software for police forces, national agencies and the wider public sector. The company is based at Bardon Hill in Leicestershire, with a team of developers, support engineers, trainers and former police staff.
The line so far
From 1997 to today
- 1997Geoff Smith Associates Ltd established.
- 2004Freedom released.
- 2008Comms released.
- 2010ISO 27001 information security certification.
- 2014Case Management goes live. ISO 14001 and Cyber Essentials certification.
- 2017Cyber Essentials Plus certification.
- 2018GSA goes live with its first cloud hosted SaaS solution.
- 2023Multi-tenanted cloud SaaS for national communications data authorities goes live.
- TodaySoftware in use at almost every UK police force, hosted in the UK and supported from a Police Assured Secure Facility at Bardon Hill.
The story
Built by policing, for policing

GSA was established in 1997 by Geoff Smith, a retired police officer with thirty years’ service, most of it in crime. The company’s roots go back further, to one of the first networked crime and intelligence systems in UK policing, specified and built for a Leicestershire force in the early 1990s when almost everything was still on paper: it gave officers their workload, statements and photographs at any workstation.
That understanding of how police work actually flows, from the first record to disclosure and court, has shaped every product since. Software is built and configured with the officers and staff who use it, to the way each organisation works.
Today GSA software is in use at almost every UK police force and at national agencies, and across the public sector, including government departments, NHS trusts, local authorities and universities, with systems supplied internationally including in Gibraltar. The company is certified to ISO 9001, ISO 27001 and ISO 14001, holds Cyber Essentials Plus, hosts its products in the UK and supplies them through the G-Cloud and Digital Outcomes and Specialists frameworks.
Roles at GSA span development, support, training and implementation, and many are filled by people from a law enforcement background. Recruitment runs through partner agencies, and current roles appear on the company’s LinkedIn page.
Partners
Partners we work with
GSA use Amazon Web Services to host our cloud platforms, ensuring that the intelligence and investigation tools forces rely on have a strong and trusted level of security and are highly scalable and performant.

The company
What we hold ourselves to
- 01
Public trust first
Everything we do should stand up to public scrutiny.
- 02
Ethics by design
We build fair, lawful and transparent systems from the start.
- 03
Built for the frontline
If it doesn’t work in real policing, it doesn’t work.
- 04
Security is non-negotiable
We protect data and systems at all times.
- 05
We own the outcome
No excuses: we take responsibility and fix problems fast.
- 06
Keep it simple
Clear, usable and understandable beats complex.
- 07
True partnership
We work with our clients, not just for them.
- 08
Always improving
We learn, adapt and welcome challenge.
- 09
Ready when it matters
Our systems perform under pressure.
- 10
Purpose-driven people
We act with integrity and courage, and we speak up when it counts.
Want to know more about us?
Established in 1997, built with serving officers, hosted in the UK and supported from a police assured secure facility in Leicestershire.